About | Vision, Mission & Strategy

Guiding principles of Metaplanet

Metaplanet Bitcoin Mission

Acquire and hold Bitcoin securely as a long-term reserve asset, driving lasting value for our shareholders.
Optimize BTC Yield as a key metric to measure and enhance Metaplanet's performance over time, ensuring accretive value for shareholders.
Treat all investors with transparency, fairness, and respect, ensuring trust and alignment in everything we do.
Structure Metaplanet to deliver returns that outperform Bitcoin over the long term, through disciplined management and intelligent leverage.
Grow Bitcoin holdings continually and strategically, adapting to market dynamics and seizing opportunities as they arise.
Educate and advocate for Bitcoin adoption in Japan, fostering greater awareness and engagement across individuals and businesses.

Company Manifesto

Metaplanet Inc. (Tokyo Stock Exchange: 3350 / OTCQX: MTPLF) is Japan's first and only publicly listed Bitcoin Treasury Company. The company leverages Bitcoin as its core treasury reserve asset, employing innovative equity and debt financing strategies to maximize shareholder value. Management measures its performance through the Key Performance Indicator (KPI), 'BTC Yield,' which reflects the percentage growth in Bitcoin per share, guiding all capital market activities.

In addition to its Bitcoin-focused operations, Metaplanet owns and operates a hotel in Tokyo. The company also holds the exclusive license for Bitcoin Magazine in Japan, promoting Bitcoin education and adoption.

Our History

Metaplanet draws on decades of expertise, with roots deeply embedded in Japan and a team of seasoned professionals with extensive experience in finance, trading, and real estate. In 2024, Metaplanet's management embarked on a strategic pivot, recognizing Bitcoin as the world's most scarce monetary asset and transformed the company into a Bitcoin Treasury Company.

BTC Targets